Imkon Ventures invests $20,000 in Dcard to unify loyalty programs in Uzbekistan

Imkon Ventures has announced a pre-seed investment of $20,000 in Dcard, a startup that combines discounts, cashback, and loyalty programs for the trade and service sector in Uzbekistan on a single digital platform. The investment is part of Imkon Ventures’ strategy to support early-stage teams building digital infrastructure for the consumer market and service sector.

Dcard launched its pilot in August 2026. The platform has already contacted more than 50 partner businesses and recorded its first profit. The company aims to increase the number of partners to over 500 by the end of 2026 and expand to 3-4 major cities, including Tashkent, Samarkand, and Bukhara.

The trade and services market in Uzbekistan is estimated at $25-30 billion, but discount and loyalty systems remain fragmented. Dcard offers a unified app for consumers and a merchant panel for businesses, allowing them to manage discount terms and analyze sales data in real time.

Dcard operates on a dual revenue model: a 5% commission from partner transactions and a user subscription of 70,000 soums per month. The company’s growth strategy includes working with influencers and directly with local businesses to expand its network.

Founder Javlonbek Jabboraliyev previously worked at Uzum Market and Soff Academy. “We are creating one application for the consumer and one dashboard for the business,” he said. CEO of Imkon Ventures Tohirjon Mirzajonov added: “Dcard solves a problem that both businesses and consumers face simultaneously.”

Imkon Ventures is a private venture fund with $5 million, supported by UzVC Fund of Funds, planning to invest in 25-30 startups over the next two years.

Source: pivot.uz