UMAIA
CompanyWellness app that rewards walking with points and health lessons
Kazakhstan
HealthTech
About
UMAIA is a wellness app that turns daily steps into "Nur" points and combines them with nutrition and health lessons, health-risk insights and leaderboards. It is available in English, Russian and Kazakh. The app was developed by Alua Musralina, a lecturer at Almaty Management University (AlmaU), and was used in AlmaU's first corporate wellness challenge in 2026.
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