Meetup: How IT Businesses Can Enter Middle Eastern Markets

This meetup will explore how technology companies can successfully expand into Middle Eastern markets and navigate the unique business environment of the Gulf region.

While the Gulf countries offer significant growth opportunities, entering these markets requires a deep understanding of local business practices, commercial structures, and customer expectations. The session will focus on practical strategies for scaling IT businesses beyond their home markets.

Topics include:

• Evaluating product readiness for Gulf markets
• Identifying hidden risks and expansion costs
• Building a commercial strategy beyond product development
• Understanding sales culture and purchasing behavior in the region
• Comparing business practices across different Gulf countries

Speaker:

Gabriele Lantini — Engineer, Founder, and Business Strategist at Venitrust. With over 18 years of experience in international B2B sales and technology business scaling, he helped grow the European startup Con4us from zero to 100 enterprise clients and led the company to a successful exit.

The event is designed for founders, CEOs, and business development leaders planning international expansion.

⚠️ Registration is required through the Telegram bot.