ZEST COACH

About

Zest Coach is an AI-powered fitness co-pilot for the 59M US gym-goers who train without a personal trainer – not because they don't want guidance, but because $780/mo is out of reach. For $30/mo, Zest interprets user data (sleep, schedule, biometrics, stress), builds a personalized training program, proactively adapts it when life happens, and explains every decision – like a real coach, but scalable. People don't quit the gym because they're lazy. They quit because life happens – bad sleep, a packed schedule, stress – and static plans don't care. Zest is a "life-aware" coach: meeting at 6 PM? We shorten the workout. Slept 4 hours? We lower intensity and remove risky exercises. Plateau detected? We adjust the program automatically. We don't react after you report – we adapt before you ask. 90% of fitness apps are passive trackers or one-time plan generators. We're building a proactive health partner whose only job is to fit fitness into your life. The founding team has been in the fitness industry since 2019. We built the #1 coaching academy in the CIS ($1.5M revenue, 20K clients), then built a B2B app for coaches (300+ trainers, 4,000+ clients, $12K+ MRR today). Every algorithm in Zest is trained on real trainer decisions from that data – not generic fitness content. Product is 85% ready. Launch H1 2026.