Customer Marketing: What Kills Sales Today

MOST IT Hub is hosting a meetup on customer marketing and modern approaches to understanding customer behavior and increasing sales effectiveness.

The session will be led by Serik Sakenov, business consultant, founder and CEO of Strategy Academy, and former Marketing Director at Invictus Fitness. Drawing on experience working with companies across healthcare, education, fitness, and professional services, he will share practical frameworks for building customer-centric marketing strategies.

Participants will explore the Jobs to Be Done methodology, learn how to map the customer journey, and develop compelling value propositions that address real customer needs and differentiate products in competitive markets.

The event is designed for startup founders, marketers, product managers, business owners, and anyone looking to improve customer acquisition and sales performance.

⚠️ Registration is required.