One thing at a time: what I learned from relaunching taps.

I started with an idea and a 50/50 partnership

I'm a blogger from Bukhara living in Tashkent. In 2023, I decided to try building a startup, although I didn't call it that at the time. I knew creators through my own work and our advertising agency. That experience made me think I understood what they needed from a platform that would help them earn money.

When I first had the idea, I approached people I knew who were good at software development. They liked it, and we agreed to split the business equally. I would handle my side of the work, and they would handle theirs.